Utilise a range of strategic tools to help analyse the relevant situated context.


Your Individual New business venture proposal/Workplace business-strategic plan report You are required to produce a 5-year business/strategic plan report. There are three potential report scenarios from which you should select one:

  • · You may if you wish prepare a business/strategic plan report for a new business venture (NBV) scenario, the report should be suitable for potential investors and relevant stakeholders.


In producing your report you should:

a)       Research the relevant ‘real world’ industry, market and business environment the company/venture is situated in. You should use a combination of relevant real world primary and/or secondary research to provide the basis upon which your strategic choices are made.

b)       Utilise a range of strategic tools to help analyse the relevant situated context.

c)       Identify, explore and evaluate alternative strategies for developing the business.

d)      Arising out of a), b) and c)above, set out a compelling five-year business plan consultancy report designed to enhance shareholder value.You may use your own definition of shareholder value but must explain and justify its selection. The report may identify a range of strategies for consideration but should ultimately put forward your recommendation with evidenced justification for why the proposed is the best way forward.

e)      Identify specific key performances (KPIs) to assist in measuring to what degree Page 5 of 12 shareholder value is being enhanced. These KPIs should be justified and appropriately monitored such that it facilitates a good overview of performance.

f)       Include extracts of your spreadsheet planning tool results within your business plan report to strengthen your justifications and evidence. You are not required to submit the actual planning tool. However, the connectivity of your financial plans should flow throughout your report and should be presented in a user-friendly manner.

g)      Review your proposed plan, and identify and assess the key risks within it.

h)     You should include graphs, tables and figures within the main body of the report where appropriate.

i)      Please refer to the Project Presentation Guide document within the Final Project section on the VLE for word count guidance for tables and graphs.

j)      If you carry out any primary research you should include relevant extracts within the main body or an appendix as part of the evidence of carrying out that primary research and appropriate analysis.

k)     Where you carry out secondary research you should ensure you reference appropriately.


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