Unit code: R/504/3082
QCF level: 4
Unit aim
This unit aims to help learners to understand how to work collaboratively in advertising. The unit focus on media professionals communicate how and how to use this to best advantage.
Competency unit assessment guidance
This unit should be assessed predominantly in the workplace. Please see Annexe E. Observation, witness testimony, questioning, professional discussion, written and product evidence are all sources of evidence which can be used.
Unit introduction
Working collaboratively and maintaining good working relationships are vital for an advertising professional to succeed in their career and deliver consistently high quality work.
In this unit learners will learn how to develop and maintain good working relationships and collaborate with their clients and other businesses such as agencies and suppliers. They will recognise key features of effective working relationships, how to work with other organisations and the importance of recognising roles and responsibilities.
Learners will learn about how to behave to create a good working environment and working with other functions or organisations. They will also be able to demonstrate their ability to develop effective working relationships, with colleagues, clients, agencies and suppliers. Learners will evaluate the effectiveness of their working relationships and identify areas for improvement.
In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria determine the standard required to achieve the unit.
