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Faculty of Business and Law
International Strategic Management, Markets and Resources
Coursework on ‘Strategic Change Management Plan’
Assessment Information – What you need to do
This assignment is an individual assignment.
This assignment requires you to: For an organisation of your choice, you should formulate a strategic change plan either for the operations of an existing international business or for organisation intending to internationalise. The strategic change plan should be based on a detailed strategic audit and evaluation of strategic option(s). Strong rationale should be provided for the chosen strategic option. Critical evaluation of requirements for implementing the strategic option chosen should also be considered. For instance: issues such as strategic change management, and cross-cultural implications.
You will write a 2000-word essay (strategic change plan), as `management consultant` and are expected to work on this assignment throughout the course of the module. Your 2000-word strategic change plan should be articulated in a professional manner as if delivering the plan to the company’s Board of Directors for its consideration.
The strategic change plan should consist of at least the following major elements:
Criteria for Assessment - How you will be marked
Your coursework will be holistically assessed on the extent to which you adequately address the following major elements in your essay:
You work must demonstrate a robust engagement with relevant strategic management models, tools and theories – most of which will be will be discussed during your module sessions.
This assignment is designed to assess the following learning outcomes:
1 Application of appropriate strategic concepts and models to organisational settings.
2 Synthesis of recommendations to strategic situations.
3 Critical analysis and evaluation using key strategic tools.
4 Demonstration of in-depth understanding of implementation difficulties in strategic management.
5 Demonstration of clear written and oral communication.
The word count is: 2000-word essay
There will be a penalty of a deduction of 10% of the mark for work exceeding the word limit by 10% or more.
The word limit includes tables, figures, quotations and citations, but excludes the references list and appendices.
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