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Unit code: K/508/0574Unit level: 5Credit value: 15
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IntroductionThe aim of this unit is to develop students’ awareness of the different kinds of strategy which could be used in an operational, tactical or strategic role for an organisation.This will be underpinned by a thorough knowledge and understanding of the theories, models and concepts which could significantly support an organisation’s strategic choice and direction.
Learning OutcomesBy the end of this unit a student will be able to:
LO1 Analyse the impact and influence which the macro environment has on an organisation and its business strategiesThe Strategic Context:
The different types of frameworks and analysis of the macro environment, including:
LO2 Assess an organisation’s internal environment and capabilitiesOrganisational internal environment:
LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sectorAnalytical tools and models of analysis:
LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisationStrategic choices and directions:
Learning Outcomes and Assessment Criteria
LO1 Analyse the impact and influence which the macro environment has on an organisation and its business strategies.
LO1, LO2, LO3 & LO4
D1 Critique and interpret information and data applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical actions.
P1 Applying appropriate frameworks analyse the impact and influence of the macro environment on a given organisation and its strategies.
M1 Critically analyse the macro environment to determine and inform strategic management decisions.
LO2 Assess an organisation’s internal environment and capabilities
P2 Analyse the internal environment and capabilities of a given organisation using appropriate frameworks.
M2 Critically evaluate the internal environment to assess strengths and weaknesses of an organisation’s internal capabilities, structure and skill set.
LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector
P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for an organisation.
M3 Devise appropriate strategies to improve competitive edge and market position based on the outcomes.
LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation
P4 Applying a range of theories, concepts and models, interpret and devise strategic planning for a given organisation.
M4 Produce a strategic management plan that has tangible and tactical strategic priorities and objectives.
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