Marking Criteria Coursework-2

Marking Criteria Coursework-2

BE965-7-AU & BE969-7-AU: Research Methods in Management and Marketing (2020-21)

Marking Criteria Coursework-2 (750 words, 30% of module mark)

The coursework will be marked as per the following guidelines:

Distinction (marks of 72 and over)

An excellent coursework will:

  • be based on an original idea and precisely cover each element of the assignment.
  • propose research problem and research question(s) that are novel and theoretically relevant for a quantitative research.
  • provide a brief but comprehensive theoretical background, citing relevant theoretical sources.
  • offer all the required hypotheses in the assignment that are accurately drafted and empirically testable.
  • present a conceptual model accurately depicting the proposed relationships.
  • clearly elaborate and justify the selected research method.
  • thoroughly cover relevant issues supported by the appropriate literature (5 to 10 references).
  • have an excellent structure that is clearly written and well-organised.
  • Merit (range 62-68)

A good coursework will:

  • be based on a relatively new idea and cover each element of the assignment.
    • propose research problem and research question(s) that are appropriate for a quantitative research.
    • provide an adequate theoretical background, citing relevant theoretical sources.
    • present the required hypotheses that are adequately drafted.
    • present a conceptual model adequately depicting the proposed relationships.
    • Adequately demonstrate the selected research method.
    • appropriately use academic/non-academic sources.
    • be clearly written, well-organised in a logical manner and clearly signposted.

Pass (range 52-58)

A pass coursework will:

  • typically demonstrate an appropriate basic understanding of the underlying issues in the assignment.
  • be a good attempt to propose a research problem and research question(s) that are suitable for a quantitative research.
  • provide some theoretical background covering some relevant literature but the sources may not always be fully referenced.
  • offer the required hypotheses but are too simplistic.
  • present a conceptual model depicting the proposed relationships.
  • demonstrate some awareness of the selected research method.
  • use some sources which may not be thoroughly integrated.
  • be readable with appropriate referencing which is generally accurate.

Fail (range 0-48)

A combination of the following features will usually mean a fail grade:

  • a weak answer which demonstrates some knowledge, but it tends to be superficial, incomplete or poorly understood.
  • inadequate or irrelevant description of the topic.
  • poorly written and badly structured.
  • fails to address question or misses an important aspect of the question.
  • very poor referencing and citation.

 

Suggested outline

The suggested outline and word count for various components of the coursework is as follows:

 

Sr No

Description

Suggested length (words)

1

Project title

10-15

2

Problem statement

20-30

3

Research question(s)

20-30

4

Theoretical background

300-350

5

Hypotheses

50-100

6

Conceptual model

-

7

Method

200-250

 

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