We write, we don’t plagiarise! Every answer is different no matter how many orders we get for the same assignment. Your answer will be 100% plagiarism-free, custom written, unique and different from every other student.
I agree to receive phone calls from you at night in case of emergency
Please share your assignment brief and supporting material (if any) via email here at: [email protected] after completing this order process.
Assignment Title: Development of an Integrated Marketing Communication Strategy
Learning Outcomes:LO1: Evaluate different marketing channels and how they serve communication objectives for various hospitality organisationsLO2: Devise communication objectives and justify appropriate channel selection and integrationLO3: Design and produce content appropriate to the channel and communication objectivesLO4: Demonstrate the ability to critically evaluate a hospitality case study involving communication strategy, channel choice and creative content.
Task A: Submission Format and Guidance: LO1and LO4 ReportScenario and ActivityYou are applying for a role as a Marketing Executive at a private resort. The resort is based in the countryside and have the following facilities, which are managed by a group of senior managers in various roles.There are two wedding venues that are managed by a separate team of Event Managers.There are also various accommodation facilities that can be hired with the weddings or if available for informal visitors. The accommodation is overall managed by an accommodation manager.The Accommodation manager works closely with the Event managers.As part of the final interview you are being asked to submit in writing a report outlining the approach that you would suggest to ensure all the objectives of the individual facilities as well as the overall objects of the resort can be achieved. The report owners are focused on learning from the following case study: “The Case of a Small Luxury Resort: An Online Marketing and Distribution Channel Dilemma”In producing the report, you will:
Task B: Submission Format and Guidance: LO2 and LO3 Team Presentation and Presentation NotesScenario and ActivityAs a new manager in the team you are working with Event Managers and Accommodation manager to design and plan the implementation of an Integrated Marketing CommunicationStrategy for the resort. One of the main objectives of the communication is to ensure that the target market would be international rather than just local and national customers.You will be doing a 10 minute presentation to the resort owners and other stakeholders that should cover the following:
The price quoted for this assignment is up to 3000 words. For more details, Live Chat or Whatsapp
Email: [email protected] | [email protected]
Email: [email protected]
Get all these features for د.إ195.00 FREE
Check Out Our Original Reviews