LO2: Critically evaluate both strategic direction and strategic options in complex business environments.

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Global Strategy and Sustainability

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BPP Coursework Cover Sheet
Please use the table below as your cover sheet for the 1st page of the submission. The sheet should be before the cover/title page of your submission.

Programme	MSc Management
Module name	Global Strategy and Sustainability
Schedule Term
Student Reference Number (SRN)
Report/Assignment Title
Date of Submission (Please attach the confirmation of any extension received)

1. General Assessment Guidance

Your summative assessment for this module is made up of this Coursework and Presentation slides submission which accounts for 100% of the marks.
You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.

Please note late submissions will not be marked.

For coursework, the submission word limit is 3000 words. You must comply with the word count guidelines. You may submit LESS than 3000 words but not more.

Donot put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.
A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this module.
You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.
You can find further information on Harvard Referencing in the online library on the Hub (Found via Help&Support). You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupport
BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on HUB in the Academic registry section (Found via Help&Support).
You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.

2. Assessment Brief
This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass this module.

PART A - BUSINESS REPORT (70 MARKS)
In the role of a Management Consultant, you are required to undertake an overall strategy review of Tesla and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.

PART B – POWERPOINT PRESENTATION (30 MARKS)
In the role of a Management Consultant, you are required to provide a short PowerPoint presentation to the CEO of Tesla on key points of interest and relevant recommendations to the CEO regarding future sustainable development.

TESLA CASE STUDY – BACKGROUND READING: AVAILABLE IN THE CORE TEXTBOOK VIA THE HUB
De Wit, B (2020), Strategy, An International Perspective; 7th edition, Cengage Learning EMEA, Andover, Hampshire
STUDENTS ARE EXPECTED TO CONDUCT THEIR OWN INDEPENDENT RESEARCH FOR THIS COMPANY ALSO.

TESLA MANAGEMENT CONSULTANCY REPORT
PART A- Business Report (3000 words) – 70 MARKS
In the role of a Management Consultant, you are required to undertake an overall strategy review of Tesla and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.

- Task 1 -The External and Internal Environment (15 Marks)

Identify and critically analyse the external and internal environment for Tesla using relevant models.
Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis.
Determine Tesla’s current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage.
Support your arguments with academic literature and references to other similar real companies.
Using relevant models for analysing how organisations enter into foreign markets, critically evaluate the motives for Tesla expanding internationally and explain how this impacts their overall company strategy.
Provide justified recommendations for the different strategies Tesla can use to compete in the global environment.
Support your arguments with academic literature and references to other similar real companies.
Evaluate and critically analyse the use of horizontal integration, vertical integration, outsourcing or strategic alliances.
Provide recommendations as to how Tesla can increase their profitability.
Support your arguments with academic literature and references to other similar real companies.

- Task 2 – Strategy in the Global Environment (15 Marks)
- Task 3 – Corporate Strategy (15 Marks)
- Task 4 – Strategic Purpose – Ethics and CSR (15 Marks)

Using relevant theoretical models analyse and evaluate Tesla’s CSR strategy.
Identify and critically discuss the main ethical issues which Tesla currently faces and provide recommendations as to how they can address these.
Support your arguments with academic literature and references to other similar real companies.

Presentation and Structure (10 Marks)

Assessment Self-Evaluation (N/A)

You should self-evaluate each single task of your report by using the rubric provided in the marking guide and attach it to your report. The template for this can be found in the marking guide section.
Word count: 3000 words
Your report structure should include the following sections: Cover page (University cover sheet)

Table of Contents
List of Abbreviations (if appropriate)
Introduction
Task 1 – The External and Internal Environment
Task 2 – Strategy in the Global Environment
Task 3 – Corporate Strategy
Task 4 – Strategic Purpose – Ethics and CSR Concluding remarks

References
Assessment Self-Evaluation Appendix (if appropriate)
Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references, assessment self-evaluation and appendix are not part of the 3000-word count.

Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs)

Assessment Task	Module Topics	Marks	Module LOs
Task 1 – The External & Internal Environment	External Analysis – Opportunities and Threats Internal Analysis – Distinctive competencies, profitability and competitive advantage	15	LO1: Critically analyse the internal and external business environment as sources of competitive advantage to facilitate a global strategy.
Task 2 – Strategy in the Global Environment	Strategy in the Global Environment – profit growth through global expansion	15	LO3: Evaluate the implications of global strategy to management practice within a business environment.
Task 3 – Corporate Strategy	Corporate Strategy – diversification, integration and outsourcing	15	LO2: Critically evaluate both strategic direction and strategic options in complex business environments.
Task 4 – Strategic Purpose - Ethics and CSR	Strategic Purpose – Ethics and CSR	15	LO4: Assess and apply suitable frameworks and ideas to formulate and control sustainability for organisations in a global context.
Presentation and Structure		10
Assessment Self-Evaluation		N/A
Total		70

PART B- POWERPOINT PRESENTATION – 30 MARKS
Your Power Point presentation should contain the following:-

Slides	Content	Marks
1	Title of presentation Student SRN No Date	N/A
2	Agenda	N/A
3	Identify, analyse and evaluate the PEOPLE aspect of the three main pillars of sustainability in relation to Tesla.	6
4	Identify, analyse and evaluate the PROFIT aspect of the three main pillars of sustainability in relation to Tesla.	6
5	Identify, analyse and evaluate the PLANET aspect of the three main pillars of sustainability in relation to Tesla.	6
6	Key points of interest for the CEO of Tesla regarding future sustainable development	4
7	Relevant recommendations	4
8	References	2
N/A	Overall presentation and structure	2
N/A	Self-assessment	N/A
TOTAL		30 MARKS

Presentation must be included as an appendix to the main report (at the end of the Word document). To insert Microsoft PowerPoint Slides into Microsoft Word, please follow these instructions for each slide of your presentation:

Copy the slide in PowerPoint

The first step is to start in PowerPoint and select a slide thumbnail on the left side. Click on the slide thumbnail and then press Ctrl+C on keyword to copy it to my clipboard (or right click with your mouse and Copy).

Paste the slide into Word

Next step is to click in Word document where you want to paste the selected PPT slide. Go ahead and just press Ctrl+V on keyboard (or right click on your mouse and Paste) to paste the selected slide to Word.
Remember to repeat these steps for each slide of your presentation.
If you have any further questions about this coursework assignment, please contact the module leader or the tutor.

PART B – POWERPOINT PRESENTATION
Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs)

Assessment Task	Module Topics	Marks	Module LOs
In the role of a Management Consultant, you are required to provide a short PowerPoint presentation to the CEO of Tesla on key points of interest and relevant recommendations to the CEO regarding future sustainable development.	Strategic Purpose – Sustainability and corporate performance	30	LO4: Assess and apply suitable frameworks and ideas to formulate and control sustainability for organisations in a global context.
Total		30

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LO2: Critically evaluate both strategic direction and strategic options in complex business environments.

Global Strategy and Sustainability

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