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Assessment Type (and weighting)
Research report of 4500 words
Development of digital business strategy
Assessment Submission Date
Learning outcomes assessed:
LO1: Evaluate issues relevant to the development, implementation and evaluation of successful strategies for business performance, in particular e-business strategies
LO2: Critically appraise the challenges faced by managers in the development and deployment of strategy for enhancing business performance.
LO3: Critically analyse how business prepare effectively for the future, transforming strategies into plans, plans into actions, and actions into results, and apply a range of alternative models and tools in environmental analysis and performance measurements for competitive advantage
LO4: Successfully deploy relevant critical, analytical and academic skills in an extended piece of writing related to management information systems
Date or Week Commencing
Synopsis (2 pages)
Individual Report – 4,500 words
This assignment requires students to choose a company/organisation:
* Choose Company/Organisation
Each of the students is required to select a company/organisation before teaching week 4 the teaching/learning session. Some suggestions on the company/organisation include:
** Synopsis (2 pages)
Based upon the selected company/organisation, each student is required to produce a 2-page synopsis – particularly related to the current practice of the digital business strategy of the company/organisation. Students can expect to benefit from formative feedback from your tutor/s and peers within the class. Ideas, comments and thoughts shared can be used by students to further improve their understanding about the topic and prepare for the subsequent pieces of works.
*** Individual Report – 4,500 words
Each student is required to produce a research report of 4,5000 words to address the following areas. Students are strongly encouraged to utilise relevant theories/concepts/tools/ techniques, showing distinctive, independent and critical thinking.
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