LO1: Evaluate issues relevant to the development, implementation and evaluation of successful strategies for business performance, in particular e-business strategies

Development of Digital Business Strategy 

Research Report

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Learning outcomes assessed:
LO1: Evaluate issues relevant to the development, implementation and evaluation of successful strategies for business performance, in particular e-business strategies
LO2: Critically appraise the challenges faced by managers in the development and deployment of strategy for enhancing business performance. 
LO3: Critically analyse how business prepare effectively for the future, transforming strategies into plans, plans into actions, and actions into results, and apply a range of alternative models and tools in environmental analysis and performance measurements for competitive advantage
LO4: Successfully deploy relevant critical, analytical and academic skills in an extended piece of writing related to management information systems

Assignment Brief

This assignment requires students to choose a company/organisation:

* Choose Company/Organisation

Each of the students is required to select a company/organisation before teaching week 4 the teaching/learning session. Some suggestions on the company/organisation include:

• A retail chain;
• A manufacturer;
• A public sector organisation;
• The company/organisation that you work for; etc.

** Synopsis (2 pages)

Based upon the selected company/organisation, each student is required to produce a 2-page synopsis – particularly related to the current practice of the digital business strategy of the company/organisation. Students can expect to benefit from formative feedback from your tutor/s and peers within the class. Ideas, comments and thoughts shared can be used by students to further improve their understanding about the topic and prepare for the subsequent pieces of works.

*** Individual Report – 4,500 words

Each student is required to produce a research report of 4,500 words to address the following areas. Students are strongly encouraged to utilise relevant theories/concepts/tools/ techniques, showing distinctive, independent and critical thinking.

1. Digital technologies such as big data analytics and artificial intelligence are now considered key sources of competitive advantage. Critically evaluate your chosen company/organisation’s current digital adoption; based upon to develop an effective digital business strategy that may be implemented to increase competitiveness. Discussions and applications of strategic analytical tools are expected in this part of report.
2. Critically appraise how the chosen company/organisation manages its business performance. Within this part of submission critical discussions of the business performance management tools are required. A list of the key performance indicators (KPIs) to measure its performance should also be provided.
3. Critically evaluate the big data technology, indicating how this technology could be exploited by the company in order to enhance its business performance.

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