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Unit Number and Title: 9
Assignment Title: Entrepreneurial Ventures
LO1: Explore and illustrate the range of venture types that might be considered entrepreneurial
LO2: Assess the impact of small business on the economy
Starbucks Case Study (Adapted)
An entrepreneur is an individual who starts and runs a business with limited resources and planning and is responsible for all the risks and rewards of his or her business ventures.
Growing a busines is tough, exceptionally tough. Its is one thing to control and manage a business when your operation is small and close with a limited number of outlets but it is completely different when you expand and feel further and further removed from the day-to-day operations. Some businesses are easier to grow than others; online and financial services businesses often have highly scalable business models whereas location-based businesses or consulting services are lot more difficult to expand and grow. This is why the story of Starbucks is such an intriguing phenomenon. In 1984, the concept of a retail coffee shop barely existed and where it did exist, retail coffee stores were seen as small owner operated enterprise with very low growth potential. Yet, Howard Schultz, the then CEO of Starbucks, revolutionaised the coffee industry by laying the foundation for a 13 000-store global coffee shop empire.
By the end of the fiscal year 2008, Starbucks engaged more than 160,000 employees to handles approximately 50 million weekly transactions in the nearly 17,000 stores that the firm had opened in 49 countries.
You recently joined a growing small business in your area (or use an organization of your choice) as an intern and your first task is to write a professional report on range of venture types to be considered entrepreneurial and to assess the impacts of such businesses on the economy. The report should cover the following topics:
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