Identify and describes the basic concepts of marketing, the marketing mix and product life

Identify and describes the basic concepts of marketing, the marketing mix and product life cycle

 

Assessment Details and Submission Guidelines

 

Trimester

 

Module Code

UF03-BE

Module Title

Business & Economics

Assessment Type

Business plan

Assessment Title

 

Assessment 1

Purpose of

the assessment and linkage to ULO.

 

750 words on a simple business plan, Students to select from ONE of these small businesses. These are small businesses that have been highlighted as undergoing change in 2020 and 2021.

Home delivery food

Online sweets or chocolate business

Covid safe Hairdresser/Barber

A Covid safe gym business

Online fitness business

Online entertainment/music business

Presentation as an individual of the outline of a simple Business Plan

Business Plan (750 words)

 

Weight

 

40%  

Total Marks

 

100 Marks

Word limit

 

750 words

Due Date

 

Week 7/8

 

Submission Guidelines

  • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.
  • The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.  
  • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style.

Ensure the report is checked for plagiarism using Turnitin. Please read the academic integrity statement included in this document.  Consult your lecturer if you are unsure or you require clarification about academic integrity.

 

 Assignment Specifications

Purpose:

This individual assignment is an opportunity for students to demonstrate their understanding of module concepts and apply their knowledge of the theories and module material to a contemporary business, these types of business have been particularly successful over the lockdown period.

Assignment Requirements:

  • Institute Cover Page [This is essential and must be completed accurately]
  • Summary of the findings.
  • Objectives of the business plan.
  •  USP the unique selling point of the business.
  • SWOT a brief analysis of the strengths, weaknesses, opportunities and threats.
  •  Market an analysis of the market for the products or service.
  • Research undertaken.
  • Cashflow projection.
  • Marketing mix- classic 4 p’s.
  •  Conclusion.
  • Page Numbers must be used.
  • Reference List at the end must be in the Harvard format
  • When finalised, students must submit an electronic copy ONLY onto Blackboard via Safe Assign (Self Check) using the final submission links by the due date. The percentage of similarity from the Safe Assign report is expected to be Low or Medium.

 


Learning Objectives examined:

A

Knowledge and Understanding

Upon successful completion of  this module students will be able to:

1

Identify and define what a business is and it operating functions in terms of business costs

2

Identify and describes the basic concepts of marketing, the marketing mix and product life cycle

B

Cognitive/Intellectual Skills

Upon successful completion of  this module students will be able to:

1

Define what a business is and its functions; from securing external funding to measuring success within a business.

2

Demonstrate how to prepare a basic business plan for a product/service and present that information in a coherent form both orally and in document.

3

Identify and describe concepts of marketing in the 21st century and their potential application to business.

4

Identify and describe the marketing mix and collate/ analyse market information from a variety of sources.

 

 

 

 

 

 

ASSESSMENT CRITERIA

 

Grade

Classification

Mark (%)

Criteria

A

High Distinction

80% - 100%

 

Within 10% of word limit + or –

 Contains; Summary, objectives, USP, SWOT, market, research, cashflow ,marketing mix

Sound, focused analysis and well-supported evaluation that:

  • is well organised, showing sound knowledge and understanding of business concepts and principles with few, if any, errors
  • includes good application of relevant economic principles and, where appropriate, good use of data to support the response
  • includes well-focused analysis with clear, logical chains of reasoning
  • includes supported evaluation throughout the response and in a final conclusion

B

Distinction

70% - 79%

Within 10% of word limit

Contains 6  features out of Summary, objectives, USP, SWOT, market, research, cashflow, marketing mix

Sound, focused analysis and some supported evaluation that:

  • is well organised, showing sound knowledge and understanding of business concepts and principles with few, if any, errors
  • includes good application of relevant economic principles and, where appropriate, some good use of data to support the response
  • includes some well-focused analysis with clear, logical chains of reasoning
  • includes some reasonable, supported evaluation

C

Credit

60% - 69%

Less than 600 words

Contains 5  parts out of Summary, objectives, USP, SWOT, market, research, cashflow, marketing mix

Some reasonable analysis but generally unsupported evaluation that:

  • focuses on issues that are relevant to the question, showing satisfactory knowledge and understanding of business terminology, concepts and principles but some weaknesses may be present
  • includes reasonable application of relevant economic principles and, where appropriate, some use of data to support the response
  • includes some reasonable analysis but which might not be adequately developed or becomes confused in places
  • includes fairly superficial evaluation; there is likely to be some attempt to make relevant judgements but these aren’t well-supported by arguments and/or data

D

Pass

50% - 59%

Less than 500 words

Weakly describes at least 4  features out of Summary, objectives, USP, SWOT, market, research, cashflow, marketing mix

A fairly weak response with some understanding that:

  • includes some limited knowledge and understanding of economic terminology, concepts and principles but some errors are likely
  • includes some limited application of relevant business principles and/or data to the question
  • includes some limited analysis but it may lack focus and/or become confused
  • includes some evaluation which is weak and unsupported

F

Fail

Less than 49%

A very weak response that:

Less than 400 words

Contains less than 4 key parts such as; Suary, objectives, USP, SWOT, market, research, cashflow, marketing 

  • includes little relevant knowledge and understanding of business terminology, concepts and principles
  • includes analysis which is, at best, very weak
  • includes attempted evaluation which is weak and unsupported
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