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ASB-4904 ABJ-4904 Applied Business Projects
SUMMARYThe module provides an in-depth coverage of Behavioural Finance, which replaces the “rationality” assumption with behavioural biases that have been documented by psychologists. This approach will be applied to explain puzzles in asset pricing and corporate finance, and to underpin practical applications. For the assignment, students are required to apply Behavioural Finance insights in the context of business decisions.
SUGGESTED TEXTSAckert, L. and Deaves, R. (2010). Behavioral Finance: Psychology, Decision-Making, and Markets. Cengage.Shleifer, A. (2000). Inefficient Markets: An Introduction to Behavioural Finance. Oxford University Press.Forbes, W. (2009). Behavioural finance. John Wiley & Sons.Shefrin, H. (2007). Beyond Greed and Fear: Understanding Behavioural Finance and the Psychology of Investing. Oxford University Press.Kahneman, D. and Tversky, A., eds. (2000). Choices, Values and Frames. Cambridge University Press.Relevant academic articles are also provided on a topic-by-topic basis on Blackboard.
ASSESSMENTThe lectures will equip you with a good understanding of Behavioural Finance as an academic discipline. The assignment is intended to provide you with an opportunity to explore the practical implications of Behavioural Finance for business decisions. Your task is to research each of the following points then prepare a report addressing each point in turn.
Write, concisely, a report of 3000 words (+/- 10%) and four sections guided by the word lengths indicated above – use subheadings to clearly signpost the content of your report.
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