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A: Assessment Details
Understanding the Digital Customer
1 of 1
Assessment Type, Word Count & Weighting
Feedback Return Date
B: Learning Outcomes
C: Assessment Task
A 4,000 word individual assessment, in the form of a portfolio, that applies contextual understanding of the digital customer, including the development of a detailed and evidence-based customer persona and customer journey.
D: Specific Criteria/Guidance
Using an organisation to illustrate your discussion, you are required to produce a portfolio of 4,000 words.
The portfolio needs to include the following:-
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