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Module name
Marketing Communications
Module code
UG 11 MC
Semester
2021 -1
Assessment number
2
Type of assessment
A group report project relating to the marketing communications produced by one company of the group’s choosing. The group report to contain an introduction and examples of marketing materials across TV / Radio / Newspaper / Social Media etc. outlets. Each member of the group to submit their own personal commentary on the report in the form of an abstract, and a conclusion.
Each group to further present a 10 – 15 minute presentation on the report.
Assessment Description
Issue date
Week 4
Submission date
Week 10 Report
Week 11 Presentation
Feedback date
Week 12
Word Limit or equivalent (e.g. time)
N/A
Weighting
15% Individual and 20% for the group.
INTENDED LEARNING OUTCOMES
A
Knowledge and Understanding
Upon successful completion of this assessment students will be able to:
1
Identify and describe the key concepts related to the study of marketing communications.
B
Cognitive/Intellectual Skills
Demonstrate an appreciation and understanding of the significance of marketing communications in business planning and operations.
Demonstrate an appreciation and understanding of the various tools of marketing communications and how best to deploy them.
3
Develop communication ideas using the creative development process.
4
Devise effective marketing communication plans for specific audiences.
5
Begin to evaluate and apply reasoned thinking and collation of supporting evidence in relation to conflicting sets of information and academic opinion.
6
Make effective and comprehensive use of UW’s library and e-learning resources for sourcing information; e.g. catalogue and bibliographic resources
ASSIGNMENT DETAILS
How you should present your work
For the written report:
You should work in allocated groups to prepare a report in the form of an analysis of the various marketing materials produced by a company or organisation of your choice across all different media outlets such as TV, radio, internet, social media, billboards, newspaper and magazine adverts, and advertising on buses and trains etc.
Each group should produce a report containing an introduction to the company concerned, and its company history. The report should also contain examples of its marketing communications throughout its history and current day.
Although the report will be from a group of students, each student should include his or her own personal abstract and conclusion to the report.
Finally each individual student should make a critical evaluation of whether you believe the marketing communications used by the company are efficient and effective and ethical.
If you wish to contact a company directly to seek information directly from them then you must request permission through your tutor or the Student Services Manager.
For the presentation:
The group should present a 10 – 15 minute presentation reporting their findings in the written report. Each member of the group is required to present during the presentation.
How we’ll give you guidance
Lectures, seminars, and homework to understand the theory of marketing communications.
How and when to hand the assessment in
By submission through Blackboard.
How the assessment will be marked
According to Assessment Criteria by tutor.
If you don’t pass at the first attempt
A student that fails to achieve the required pass mark in a given module will have an opportunity to re-sit the major assessment in that module; if the student does not succeed in achieving a pass mark for the module as a result of this re-sit, the student will be deemed to have failed the module completely and will be required to re-take (i.e. study again) the module at full cost. Any student who subsequently fails to achieve a pass mark in module having already undertaken both a resit and re-take of that module will be referred to UWIC’s College Board of Study for student management decision; however, ordinarily it will not be possible for students to progress to their next Stage of study in such circumstances.
ASSESSMENT CRITERIA
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