Demonstrate an ability to recognize the dynamic business environment of different countries

Faculty of Social Sciences – Assessment Brief for Students – 2019 / 2020

Module code and title

4IB004 Business in a Global Context

Module leader



First attempt 

Assessment type

Business Report

Submission date


Submission method

E-submission via Canvas

Assessment limits

No more than: 3,500  words, excluding appendices and references

Assessment weighting


Assessment brief  (if appropriate, please refer to module assessment briefing document)

 You are a business consultant, and were approached by a client organisation from one of the following industries which operate in both UK and India

Grocery retailing (supermarket)
The client organisation would like to see: a comparison of the chosen industry’s performance in both countries between 2010 and 2019; the potential reasons  (such as economic and the other) for the differences or similarities;  a comparison of major competitors’ market size changes in each country over the same period; the potential reasons  that some competitors did better than others; and your recommendation with regard to whether or not to expand in both or either of the two countries.  


Data is available on Mintel and Passport 

The format for the work is a business report.

You should include at least 10 references (including journal articles, books, reports etc.)

Assessment Criteria (The actual assessment components for this assignment)


Present market performance of the chosen industry in the both countries  with relevant data since 2010

Identify two same factors from political, economic, social, technological and international trade over the specified years at national and international level which influenced the market performance in both countries.

Recognize how recent macroeconomic and financial development influences the industry chosen in both countries.

Achieve clarity, good structure and coherence and provide adequate referencing of sources using Harvard format

Pass mark


Undergraduate                                                                                                                        40%

Other (PSRB or subject specific)

Performance descriptors in use;

  • University of Wolverhampton                                                                                                Yes  Professional or Statutory Body                                                                                             No 
  • Module specific                                                                                                                       No 
  • Other (specify below)                                                                                                                               No 

Return of assessments

(Instructions for return / collection of assessments)


20 working days after the submission date



This assessment is testing Module Learning outcomes

Tick if tested here


Demonstrate an ability to recognize the dynamic business environment of different countries



Demonstrate an ability to investigate and explain international and global aspects of the business environment



Demonstrate an ability to explain and comment on the impact of recent macroeconomic and financial developments on business


Additional information for students

The University’s Learning Information Services have produced a series of guides covering a range of topics to support your studies, and develop your academic skills including a guide to academic referencing

Your module guide and course handbook contain additional and important information regarding;

  • The required referencing style for your assignment.*

Whilst many modules require referencing in accordance with the Harvard Referencing convention, some modules – for example those within the School of Law – require Oxford Referencing. Please familiarise yourself with the requirements of your module.

  • Submission of your work
  • Marking, feedback and moderation in accordance with the University of Wolverhampton Assessment Handbook
    • Extensions on submission dates *
    • Additional support *
    • Academic conduct with regards to cheating, collusion or plagiarism *
    • Links to appropriate sources of relevant information *

 * Further information regarding these and other policies can be accessed through your student portal on

Always keep a copy of your work and a file of working papers

The requirement to keep a file of working papers is important.  There may be circumstances where it is difficult to arrive at a mark for your work. If this is the case, you may be asked to submit your file and possibly meet with your tutor to answer questions on your submission. 

When you submit your work you will be required to sign an important declaration confirming that:

  • The submission is your own work
  • Any material you have used has been acknowledged and appropriately referenced
  • You have not allowed another student to have access to your work
  • The work has not been submitted previously.

The following information is important when:

  • Preparing for your assignment
  • Checking your work before you submit it
  • Interpreting feedback on your work after marking. 

Module Learning Outcomes

Module Learning Outcomes are specific to this module, and are set when the module was validated.

Assessment Criteria

The module Learning Outcomes tested by this assignment, and precise criteria against which your work will be marked are outlined in your assessment brief.

Performance Descriptors

Performance descriptors indicate how marks will be arrived at against each of the assessment criteria. The descriptors indicate the likely characteristics of work that is marked within the percentage bands indicated. 

To help you further:

  • Re-sit opportunities are available for students who are unable to take the first sit opportunity, or who need to re take any component.
  • Refer to the VLE topic for contact details of your module leader / tutor, tutorial inputs, recommended reading and other sources, etc.   Resit details will also appear on the VLE module topic.
  • The University’s Learning Information Services offer support and guidance to help you with your studies and develop your academic skills

FoSS Generic Assessment Performance Descriptors

Based on – University Performance Descriptors (updated September 2015)

Note that these are generic descriptors that apply mainly, though not exclusively, to written academic work. The relevant performance descriptors for the appropriate level (as below) should appear in the module guide.

Any further module-specific assessment criteria, such as number of words, should be clearly stated in the assignment brief.

The pass rate at level 4= 40%


Level 4


Focused and comprehensive engagement with the question, showing evidence of in-depth understanding of the issues. Extremely clearly structured and demonstrating a coherent argument throughout. Evidence of wide, independent reading. No obvious errors in referencing or grammar or syntax as appropriate.


Detailed response to all relevant parts of the question with evidence of clear understanding of the issues. Well structured with evidence of independent reading supporting the argument. Very few errors in referencing or grammar or syntax as appropriate.


Identification and very good understanding of issues in the assessment. Full answers to all questions/task. Very clear argument with relevant examples used to illustrate response. Clear evidence of reading outside the module list. Few errors in referencing or grammar or syntax as appropriate.


Good understanding of the issues. Engages directly with the question. Clear argument with good examples used to support it. All main points and important issues of the question/task covered. Some evidence of reading outside the module list Some small repeated errors in referencing or grammar or syntax as appropriate


Generally sound understanding of basic concepts. Content relevant to the question/task. Competently deals with main issues. Reading based on main texts or materials, but not always fully utilised in supporting arguments. Some repeated errors in referencing or grammar or syntax as appropriate.


Satisfactory evidence of understanding of basic concepts/issues and demonstration that the learning outcomes have been met. Content broadly relevant but with limited or little application of theory. Almost totally descriptive.

30-39% Compensatable Fail

Some learning outcomes and / or assessment criteria not met. Superficial treatment of issues. Some is relevant to topic set. Material merely repeats taught input. Lacks understanding of basic theory or concepts. Possible use of extensive quoted passages. Evidence of sufficient grasp of learning outcomes to suggest that the student will be able to retrieve the module on resubmission.

20-29% Fail

No learning outcomes fully met. Little evidence of attempts to engage with module materials.

10-19% Fail

Little attempt to engage with assignment brief and has not met learning outcomes. Inadequate demonstration of knowledge or understanding of key concepts, theories or practice.

0-9% Fail

No real attempt to address the assignment brief or learning outcomes


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