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Unit title & code
MAR036-6 Brand Communication and Reputation Management
Assignment number and title
Weighting of assessment
Size or length of assessment
Unit learning outcomes
Demonstrate a thorough understanding and broad knowledge of the function of marketing communications tools in integrated brand communication programmes by appreciating market segmentation and branding issues and by judging the effectiveness and outcome of their applications in both analogue and digital media.
Analyse and critically evaluate strategies for managing reputation and demonstrate how the success of PR activities might be assessed individually and in the context of an overall marketing strategy.
What am I required to do in this assignment?
On the basis of a brand case study you will be required to:
The 4 marketing elements below demonstrate different parts of the Marketing Mix:
2. Use your insights and learnings from the 4 approaches above to inform the launch of a new online environmentally friendly food take-away service (40% of marks)
What do I need to do to pass? (Threshold Expectations from UIF)
How do I produce high quality work that merits a good grade?
We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.
How does assignment relate to what we are doing in scheduled sessions?
The guided learning activities are developed specifically to allow you to apply learning to the assignment.
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