Deliver Multi-Media Business Presentations To Executives In A Professional Manner;

Strategic Management (MGMT415)

This capstone course examines how organizations can analyze their environments and use the insights from this analysis to formulate and implement new strategies. Topics covered include: industry analysis, vertical and horizontal integration, SWOT analysis, strategy formulation at the corporate level, business level, and functional level, strategy implementation, and strategy evaluation and control.

Learning Outcomes

At the end of the course, students will be able to :

  1. Complete A Comprehensive Environmental Analysis Of The Firm, The Industry Or Industries In Which The Firm Operates, And The Environment In Which The Firm Competes
  2. Deliver Multi-Media Business Presentations To Executives In A Professional Manner;
  3. Develop Teamwork, Leadership, And Diversity Skills Through Group Projects And Class Discussions.
  4. Prepare Clear And Concisely Written Business Reports With Appropriate Content, Substance, And Documentation;
  5. Use Inputs From Environmental Analysis To Formulate Strategic Alternatives For The Management To Resolve Problems And Challenges Faced By The Organization;
  6. Use Strategic Management Theories, Techniques And Tools To Identify Problems And Challenges Faced By Organizations Operating In Diverse Business/Industry Environments;


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