We write, we don’t plagiarise! Every answer is different no matter how many orders we get for the same assignment. Your answer will be 100% plagiarism-free, custom written, unique and different from every other student.
I agree to receive phone calls from you at night in case of emergency
Please share your assignment brief and supporting material (if any) via email here at: [email protected] after completing this order process.
Level: 3Unit type: InternalGuided learning hours: 60
NOTE: Kindly share your UPDATED exam paper to the LIVE EXPERT with an updated Case Study (if any)
Unit in briefLearners develop understanding of segmentation, targeting and positioning and influences on the customer decision-making process.
Unit introductionCustomer communications is a key component in the overall marketing strategy of an organisation to engage customers. Organisations may have many different types of customers. Understanding how to best engage with these customers by segmenting and targeting them means that organisations can better meet the customers and the organisation’s needs. By understanding their different buying decision processes, organisations use this information to retain customers, gain new customers or launch new products.
In this unit, you will look at the variety of different methods that can be used to segment and target a variety of different customers in different buying contexts, including business to business (B2B), business to customers (B2C) and not for profit (NFP). You will then be given some detailed information on a given business within a given theme and will need to evaluate the stages and influences on the buying decision-making process for a selected customer segment that you have deemed relevant.This unit will help you to progress to employment in marketing agencies or in-house marketing departments. It will also help you to move on to further study in higher education or to professional qualifications related to marketing.
Learning aimsIn this unit you will:A. Explore segmentation, targeting and positioningB. Understand how customers make buying decisionsC. Explore different customer segments and bases for a selected communications plan.
Assessment criteria
Pass Merit
Distinction
Learning aim A: Explore segmentation, targeting and positioning
AB.D1 Evaluate methods of segmentation, targeting and positioning and the stages and influences on their decision making for different customers.
A.P1 Explain different types and methods of customer segmentation.
A.P2 Explain different methods of targeting and positioning customers.
A.M1 Analyse methods of segmentation, targeting and positioning for different customers.
Learning aim B: Understand how customers make buying decisions
B.P3 Explain the stages of the customer decision-making process for different customers.
B.P4 Explain the influences on the decision- making process for different customers at each stage.
B.M2 Analyse the stages and the influences on the customer decision-making process for different customers.
Learning aim C: Explore different customer segments and bases for a selected communications plan
C.D2
Evaluate the significance of the stages and influence on the buying decision making process for the selected customer segment for a communications plan.
C.P5 Explain different customer segments and bases which would be suitable targets for a communications plan.
C.P6 Explain the stages and influences on the buying decision making process for a selected customer segment for a communications plan.
C.M3 Assess the stages and influences on the buying decision making process for a selected customer segment for a communications plan.
The quoted price covers up to 3000 words. For custom requirements Live Chat or Whatsapp ← Click Here
Email: [email protected]
Plagiarism Report
Formatting
Title page
Bibliography
Outline
Limitless Amendments
Get all these features for د.إ195.00 FREE
Check Out Our Original Reviews