B.P4 Explain the branding of contrasting products or services in a selected large organisation.

Unit 6: Branding Products and Services

Level: 3

Unit type: Internal set assignment

Guided learning hours: 60

Unit in brief

Learners will investigate the role of branding and how it is used. They will give recommendations for changes to a brand for a selected product or service.

Unit introduction

Brands surround us in our everyday lives. People may judge others by their brand of car, their brand of clothes or the brand of drinks they consume. Brands can help give people identity and image. Because of this, marketing is often brand driven, with the objective  of establishing a product or service with a separate identity in consumers’ minds, making the product or service desirable, wanted and even needed. Messages are carefully crafted to build customer views and expectations of the products or services associated with the brand. Constant advances in digital-based processes and systems, and changes in customer behaviour and use of social media, present a challenge for organisations which work to maintain, develop or reinforce their brand identity. Organisations invest

a huge amount of effort and resources to ensure that the customer recognises and responds to their brand identity in the right way.

In this unit, you will consider the ways in which organisations use branding to achieve their marketing objectives and organisation aims. You will explore the ways in which branding influences the marketing mix and how brand-strategy recommendations are developed according to market needs.

This unit will support you in continuing your studies of branding through a marketing- related degree or a professional qualification. The unit will also give you the skills to progress to employment in a branding-related role.

Assessment

This unit has a set assignment. Learners must complete a Pearson Set Assignment Brief.

Learning aims

In this unit you will:

A     Investigate the role of branding in a selected organisation

B     Review how branding is used by a selected organisation

C     Recommend improvements to a brand for an existing product or service.

Assessment criteria

The standard price quoted for this assignment is for 3000 words. For custom word count and written work, contact via Click here → Whatsapp UK, OR Whatsapp UAE ← Click here OR Live Chat.