Unit type: Internal
Guided learning hours: 120
NOTE: Kindly share your UPDATED exam paper to the LIVE EXPERT with an updated Case Study (if any)
Unit in brief
Learners plan, design and implement a promotional campaign for a selected event and evaluate its success.
The success and outcomes of events rely heavily on the creativity and innovation of marketing materials and promotional methods to capture the trends, needs and excitement of audiences through the combination of traditional and digital methods. Organisations that implement a cohesive, engaging and innovative marketing campaign are more likely to achieve their goals, increase attendance and demonstrate sustainability.
In this unit, you will investigate how different types of marketing are used for events. Using your findings, you will creatively develop and implement a marketing campaign and materials for a selected event. You will then develop the skills to evaluate the success of the event marketing campaign, making suggestions on how this could be improved. To complete the assessment task, you will need to draw on your learning from across your programme.
This unit will help you to progress to employment in marketing and events management roles. It will also help you to move on to further study in higher education and to professional qualifications related to marketing, promotion and events management.
In this unit you will:
A. Explore how organisations use promotion to successfully market events
B. Develop a marketing campaign to promote an event
C. Market and promote an event for a given audience
D. Evaluate the success of the marketing campaign in meeting objectives.