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Level: 3
Unit type: Internal set assignment
Guided learning hours: 60
Unit in brief
Learners explore corporate social responsibility issues and plan an initiative to address them.
Unit introduction
Consumers make informed decisions about who they select to provide the goods and services they use. You will see how demonstrating a strong corporate social image can lead to a competitive advantage. Organisations that respect and care for their stakeholders and the environment in which they operate, and that are also concerned with making the right choices, are more likely to be successful in winning and maintaining customers.
In this unit, you will learn how corporate social responsibility (CSR) and ethical behaviour are a growing part of an organisation’s success. You will investigate how organisations demonstrate their CSR to different internal and external stakeholder groups, considering the benefits and limitations for an organisation of implementing CSR initiatives. You will then plan your own CSR initiative, which addresses some of the CSR issues identified in an organisation.
This unit will help you to progress to employment in specific CSR roles, which may or may not be marketing related. The unit will also help you to progress to further study in higher education and to professional qualifications in marketing and social sciences.
Assessment
This unit has a set assignment. Learners must complete a Pearson Set Assignment Brief.
Learning aims
In this unit you will:
A Explore the CSR issues, initiatives and impacts facing organisations
B Explore benefits and limitations for an organisation of implementing CSR initiatives
C Plan a CSR initiative for an organisation to address selected issues.
Assessment criteria
Pass Merit Distinction
Learning aim A: Explore the CSR issues, initiatives and impacts facing organisations
A.D1 Evaluate how effectively a selected organisation has responded to CSR issues and whether this response has strengthened its CSR image.
B.D2 Evaluate the competitive advantage gained by a selected organisation as a result of its CSR initiatives.
A.P1 Explain CSR issues for selected organisations and their stakeholders.
A.P2 Explain CSR initiatives undertaken for the selected organisations.
A.M1 Assess the impact of CSR issues on selected organisations.
Learning aim B: Explore benefits and limitations for an organisation of implementing CSR initiatives
B.P3 Explain potential benefits to a selected organisation of undertaking CSR initiatives.
B.P4 Explain potential limitations to a selected organisation of undertaking CSR initiatives.
B.M2 Assess potential benefits and limitations to a selected organisation of undertaking CSR initiatives.
Learning aim C: Plan a CSR initiative for an organisation to address selected issues
C.D3 Justify the potential impact to the stakeholders of the CSR initiative for a selected organisation.
C.P5 Plan a basic CSR initiative in response to a given brief that addresses issues faced by a selected organisation.
C.M3 Plan a comprehensive CSR initiative that fully addresses a given brief and the issues faced by a selected organisation.
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