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This assignment has a total of FOUR pages (including this covering page).
Important points to follow:
(a) (i) Name the FOUR major components of an information system. (2 marks)
(ii) Identify an information system being used in HKCC and describe its features in relation to the components you specified in part (i) (8 marks)
(b) Business Intelligence (BI) provides THREE different views of operations and environments of an organization. Give examples of these views (one example for each view) in the context of HKCC environment. (6 marks)
(c) In a restaurant, customers are provided with iPads to order food by themselves with the following objectives:
What type of information system is this restaurant adopting? Provide justification to support your answer using the provided information. (6 marks)
(d) A company has got “low” in all five forces when performing Porter’s Five Forces Model analysis. Is it a good sign from the company’s perspective? Explain why (3 marks)
(e) How is computer literacy related to information technology? (3 marks)
(f) What IT job position is responsible to take the necessary security measures to safeguard the use of personal data in an organization? (2 marks)
(a) A small trading firm wants to set up computer networks for communication and coordination within its organization as well as its trusted business partners to achieve cost reduction and sustainable competitive advantage in the market. You are working as an IT consultant to suggest type of network and new technologies to the firm.
(i) Would you recommend Internet or Intranet for the company to connect and communicate with all the computers of various departments and various databases internally within the organization? Provide justification to your answer. (5 marks)
(ii) Compare the differences between the network suggested in (a)(i) and Extranet by completing the following table:
Network suggested in (a)(i)
Type of Users
Area that is suitable for installing servers
(b) Briefly describe the differences between Internet of Thing (IoT) and Internet of Everything (IoE). (4 marks)
(c) Besides the example of a pump manufacturer installed sensors on wells in Africa, give TWO examples of IoE that are available on the market and explain each one briefly. (6 marks)
(d) Describe and give THREE examples of how social networking tools can be used to support a retail business. (9 marks)
Question 3 - Case study
(a) Answer the following with reference to the article given above.
(i) List and describe FOUR benefits that could be achieved for HKTV Mall by adopting the click-and-brick e-commerce model (8 marks)
(ii) Discuss why 50 tablets were placed in HKTV Mall’s first store (line numbers 12 and 13) (4 marks)
(iii) Discuss why Ms Hung and Ms Lee were skeptica about using the HKTV Mall online shopping platform (line numbers 39 to 52) (8 marks)
(b) HKTV Mall also developed a mobile app for its customers. Suggest THREE mobile marketing strategies and give examples to support your answers. (12 marks)
(c) With reference to the Porter’s Value Chain Model, give ONE example of how information technology / information system can add value to the inbound logistics activity for a retail shop. (4 marks)
(d) What are the objectives of Search Engine Optimization (SEO)? (4 marks)
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