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An important aspect of the course is the group project. This project will be done in a group of 2 to 5. The group project will be in the form of a case analysis of 3,000 - 5000 words. While the format may normally be a report, it is important that you read the instructions given below carefully. In Marketing there are no "model answers" to situations and thus there is not a single correct way of dealing with the topic that you choose. The distinction between a good answer and one that is not so good is in the analysis and clear response to the topic/s. In your report, provide justification for the solutions that you suggest.
TASK: Write a case study on segmentation, targeting and positioning for a CAFÉ/ RESTAURANT of your choice.
Your report should include:
Please ensure you provide both in-text citations as well as a bibliography at the end. Maximum Limit: 3000-5000 words
The course Learning Outcome (CLO) this report helps to test is as follows:
It covers concepts from Chapter 8 and 10.
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