Applied Business Projects
Topic: Behavioural Finance 

NOTE: Kindly share your UPDATED exam paper to the LIVE EXPERT with an updated Case Study (if any)

SUMMARY
The module provides an in-depth coverage of Behavioural Finance, which replaces the “rationality” assumption with behavioural biases that have been documented by psychologists. This approach will be applied to explain puzzles in asset pricing and corporate finance, and to underpin practical applications. For the assignment, students are required to apply Behavioural Finance insights in the context of business decisions.

TOPICS

1. Introduction to behavioural finance as a descriptive approach to explaining decisions and behaviour in financial markets, based on psychological theory and evidence;
2. Theory and evidence on the efficient markets hypothesis;
3. Expected utility theory, the von Neumann-Morgenstern axioms, and the critiques offered by Allais and Rabin;
4. Psychological research, examples of irrational beliefs;
5. Prospect theory, examples of irrational preferences;
6. Limits to arbitrage, evidence of inefficiency, noise trader risk;
7. The closed-end funds puzzle;
8. Investor sentiment, under-reaction and over-reaction to news, measuring investor sentiment;
9. Corporate finance applications, new share issues, equity and debt finance.

DELIVERY

• W/C 7th June – recordings released of topics 1,2,3.
• W/C 14th June – recordings of topics 4,5,6, plus live Collaborate session.
• W/C 21st June – recordings of topics 7,8,9, plus live Collaborate session.

SUGGESTED TEXTS
Ackert, L. and Deaves, R. (2010). Behavioral Finance: Psychology, Decision-Making, and Markets. Cengage.
Shleifer, A. (2000). Inefficient Markets: An Introduction to Behavioural Finance. Oxford University Press.
Forbes, W. (2009). Behavioural finance. John Wiley & Sons.
Shefrin, H. (2007). Beyond Greed and Fear: Understanding Behavioural Finance and the Psychology of Investing. Oxford University Press.
Kahneman, D. and Tversky, A., eds. (2000). Choices, Values and Frames. Cambridge University Press.
Relevant academic articles are also provided on a topic-by-topic basis on Blackboard.