Unit B8: Creating a Visual Display
Unit type: Sector (Business)
Guided learning hours: 40
Unit in brief
Learners will develop the skills needed to create a visual display for specific customers to promote products and increase sales.
Each time you go shopping you will see visual displays, both in the windows and inside stores, which are designed to attract customers. You will have seen mannequins wearing the latest fashions and visual displays of handbags and jewellery, kitchen goods, perfume, sporting goods, computer games, the latest mobile phone handsets – the list is endless. A customer’s first impression is said to be made in the first five seconds of shopping and so creating attractive, well-arranged visual displays really helps to make that first impression – not just good but great. There is an art to setting out visual displays in ways that customers will find interesting and that will increase sales.
In this unit, you will create a visual display. You will consider health and safety and creative factors. You will create an attractive visual display that is appropriate for the space available using colour, light, space, product information and perhaps even smell, touch and sound.
This unit will give you the opportunity to demonstrate some of the practical skills used to tempt customers into stores. The transferable and sector skills you develop in this unit can enable you to progress to further learning. They will also support you in completing the core skills units in Group A of the qualification.
In this unit you will:
A Plan a visual display for a product to attract target customers
B Create a visual display for a product to attract target customers.