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Contemporary Business Environment
Evaluating the contemporary business environment
Date for results and feedback:
Employability skills assessed:
Learning outcomes assessed:
Word limit: 3000
Assessment criteria: see grading criteria
Learning Outcomes tested (from module descriptor)
Assessment Criteria To achieve each outcome a student must demonstrate the ability to:
1. Demonstrate an understanding on the key elements of the internal environment of organisations and the interaction with the external environment.
2. Identify how a market economy functions and the role of government within it
3. Examine the economic environment within which businesses operate in the United Kingdom
4. Examine the global business environment and explain why countries benefit from trade with each other.
5. Understand the growing impact of the global factors on the businesses operating in the EU environment.
Many companies in the restaurants business have struggled over the last year due to the COVID-19 pandemic and the lockdown. As the UK government plans to bring the lockdown to an end this year, many organisations are not sure of the likely performance of their business in the post COVID-19 UK. You have been contacted by Nandos, one of the biggest restaurant chains in the UK to analyse the business environment of the UK and how this may affect their business operation in post COVID-19 times. Present a report to the directors by answering the following questions.
Please note the following when completing your written assignment:
This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers will use the space provided to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement.
Common Assessment Criteria Applied
1. Research-informed Literature
Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions.
Providing evidence of the appropriate reading/ references that form the basis of the insights in your essay.
2. Knowledge and Understanding of Subject
Extent of knowledge and understanding of concepts and underlying principles associated with the discipline.
Demonstrating familiarity with the selected concepts/ models used in your presentation.
Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence
Demonstrating conceptual insights into the potential values of the selected academic concepts/ models.
4. Practical Application and Deployment
Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.
Applying your conceptual insights to successfully address the situations faced by your chosen organisation. Making recommendations for future plans and strategies.
5. Skills for Professional Practice
Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation.
Quality of the presentation.
Potential effectiveness in terms of getting your messages across to your intended audience.
Assignment Mark (Assessment marks are subject to ratification at the Exam
Board. These comments and marks are to give feedback on module work and are for guidance only until they are confirmed. )
72 Hours Late Submission Penalties (tick if appropriate)
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