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Assignment Brief Mode E and R Regulations
Marketing Strategy, Planning & Control
Individual marketing plan
Submission Time and Place:
Submission through Turnitin ONLY
This assignment is an individual marketing report which requires you to produce a marketing plan on a Health Insurance Company/brand of your choice. The report must utilize the marketing planning process and recommend future strategic and tactical marketing plans for the company/brand for a medium term (at least 3 year) period in a geographical market of your choice.
While developing your plan, you need to apply and critically analyse various theories, concepts and tools of marketing strategy and planning.
The Marketing Plan should include:
The individual marketing report must follow the standard report structure and include Title page, Executive summary, Table of contents, List of References and Bibliography. Appendices can also be included (if needed).
This assignment is designed to assess learning outcomes:
Word CountThe word count is 3000There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.The word limit includes quotations and citations, but excludes the references list.
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