Unit 11: Activating a Brand
Unit type: Internal
Guided learning hours: 60
Unit in brief
Learners apply techniques used to visually promote the sale of products in outlets.
Retail environments, whether physical or digital, use techniques designed to encourage the sale of products or services. Activating a brand is the art of displaying products in ways that customers will find engaging and appealing. Physical, visual and experiential promotional techniques in retail environments are all important aspects of brand activation, designed to increase traffic and sales volume.
In this unit, you will investigate brand activation techniques, including the use of locations, communication and legal and ethical practice. You will use this to inform your creation of brand activation in response to a client brief. You will apply testing, collection of feedback and reflection throughout the development, using marketing industry practice.
This unit will help you to progress to employment, vocational training and higher apprenticeships, and to higher education in marketing-related roles or qualifications.
In this unit you will:
A Investigate brand activation practice for a selected organisation
B Create brand activation for a specific client brief
C Respond to testing, feedback and reflection in the development of brand activation for a client brief.