Unit B7: Branding a Product
Unit type: Sector (Business)
Guided learning hours: 40
Unit in brief
Learners will produce a brand logo and a strapline for a product for a target market.
Branding is one of the most important aspects of any business, large or small. An effective brand gives a product a big advantage in a market that has many similar products. What exactly does branding mean and how can you successfully brand a product? Branding is all about the name, strapline and logo, which is a picture to help customers (target market) recognise the products. Think about Coca-Cola® as a brand. When you see the word Coca-Cola, even without actually reading the word, you know it is them because of the style of writing in the logo and the colour. Branding tells the target market what they can expect from the products and services, and it makes the products stand out from competitors’ products. Businesses use branding on their websites,
on packaging and in advertising.
In this unit, you will look at well-known brands and what makes them successful in terms of colour and style. You will then be given a product to brand by creating a logo and strapline.
The transferable and sector skills you develop in this unit can enable you to progress to further learning. They will also support you in completing the core skills units in Group A of the qualification.
In this unit you will:
A Create a brand logo and strapline for a product for a target market
B Present a brand logo and strapline for a product to an audience.