Unit B12: Communicating with Customers
Level: 1
Unit type: Sector (Business)
Guided learning hours: 40
Unit in brief
Learners will communicate with customers in customer service situations.
Unit introduction
All businesses need to keep their customers happy because happy customers are more likely to come back and to tell their friends about the business. If you can communicate well with customers it will help them find what they need, buy what they need and be happy when they leave the business. By communicating well, you help the business give good customer care. This in turn makes the business more successful and a better place to work.
In this unit, you will learn how to speak to customers and how you can help them to get what they want. You will build your confidence in using your communication and personal skills to approach customers. You will also learn to make decisions quickly when dealing with customers.
The skills you learn in this unit will give you confidence and will be valuable in other units. This will help you to move to different Level 2 qualifications. The transferable and sector skills you develop in this unit can enable you to progress to further learning. They will also support you in completing the core skills units in Group A of the qualification.
Learning aims
In this unit you will:
A Communicate with customers in customer service situations
B Solve problems when communicating with customers.