AB.D1 Develop a thorough communications plan and materials with effective use of relevant tools and processes for a specific product or service

Unit 3: Developing a Communications Plan

Level: 3

Unit type: Internal set assignment

Guided learning hours: 120

Unit in brief

Learners develop and use customer communications to engage with customers.

Unit introduction

Customer communications is a key component in the overall marketing strategy of an organisation. Different types of organisations use different forms of communication to reach their customers. Increasingly, they are implementing a range of communication techniques to achieve their end goal of boosting awareness or revenue.

In this unit, you will look at the processes involved in creating a successful customer communications plan. You will explore the purpose of marketing communications and the range of tools available. You will prepare a customer communications plan and measure the plan’s effectiveness.

This unit will help you to progress to employment in marketing agencies or in-house marketing departments. It will also help you to move on to further study in higher education or to professional qualifications related to marketing.

Assessment

This unit has a set assignment. Learners must complete a Pearson Set Assignment Brief.

Learning aims

In this unit you will:

A     Investigate the customer communications process for a specific product or service

B     Plan and create customer communications for a specific product or service

C     Present customer communications for a specific product or service.

Assessment criteria

Pass

Merit

Distinction

Learning aim A: Investigate the customer communications process for a specific product or service

 

 

 

 

AB.D1 Develop a thorough communications plan and materials with effective use of relevant tools and processes for a specific product or service.

A.P1 Outline customer communications processes and development.

A.P2 Research customer communications tools for a specific product or service.

A.M1 Compare relevant communications processes and tools for a specific product or service.

Learning aim B: Plan and create customer communications for a specific product or service

B.P3 Develop a communications plan that meets set objectives and includes an appropriate message and communications mix.

B.P4 Develop communications materials that appropriately meet set objectives.

B.M2 Develop a detailed communications plan and materials informed by detailed assessment of objectives.

Learning aim C: Present customer communications for a specific product or service

 

C.D2

 

Evaluate and reflect on the effectiveness of  the professional, coherent communications plan, materials and presentation using audience feedback, making justified recommendations for improvement.

C.P5 Present a professional communications plan and materials to an audience using appropriate technical language and formatting.

C.P6 Reflect on the communications plan, materials and presentation, suggesting improvements.

C.M3 Present a professional, well-organised communications plan and materials to an audience, selecting and using effective methods and content.

C.M4 Reflect on the effectiveness of the communications plan, materials and presentation, suggesting recommendations.


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