We write, we don’t plagiarise! Every answer is different no matter how many orders we get for the same assignment. Your answer will be 100% plagiarism-free, custom written, unique and different from every other student.
I agree to receive phone calls from you at night in case of emergency
Please share your assignment brief and supporting material (if any) via email here at: [email protected] after completing this order process.
Level: 3
Unit type: Internal set assignment
Guided learning hours: 120
Unit in brief
Learners develop and use customer communications to engage with customers.
Unit introduction
Customer communications is a key component in the overall marketing strategy of an organisation. Different types of organisations use different forms of communication to reach their customers. Increasingly, they are implementing a range of communication techniques to achieve their end goal of boosting awareness or revenue.
In this unit, you will look at the processes involved in creating a successful customer communications plan. You will explore the purpose of marketing communications and the range of tools available. You will prepare a customer communications plan and measure the plan’s effectiveness.
This unit will help you to progress to employment in marketing agencies or in-house marketing departments. It will also help you to move on to further study in higher education or to professional qualifications related to marketing.
Assessment
This unit has a set assignment. Learners must complete a Pearson Set Assignment Brief.
Learning aims
In this unit you will:
A Investigate the customer communications process for a specific product or service
B Plan and create customer communications for a specific product or service
C Present customer communications for a specific product or service.
Assessment criteria
Pass
Merit
Distinction
Learning aim A: Investigate the customer communications process for a specific product or service
AB.D1 Develop a thorough communications plan and materials with effective use of relevant tools and processes for a specific product or service.
A.P1 Outline customer communications processes and development.
A.P2 Research customer communications tools for a specific product or service.
A.M1 Compare relevant communications processes and tools for a specific product or service.
Learning aim B: Plan and create customer communications for a specific product or service
B.P3 Develop a communications plan that meets set objectives and includes an appropriate message and communications mix.
B.P4 Develop communications materials that appropriately meet set objectives.
B.M2 Develop a detailed communications plan and materials informed by detailed assessment of objectives.
Learning aim C: Present customer communications for a specific product or service
C.D2
Evaluate and reflect on the effectiveness of the professional, coherent communications plan, materials and presentation using audience feedback, making justified recommendations for improvement.
C.P5 Present a professional communications plan and materials to an audience using appropriate technical language and formatting.
C.P6 Reflect on the communications plan, materials and presentation, suggesting improvements.
C.M3 Present a professional, well-organised communications plan and materials to an audience, selecting and using effective methods and content.
C.M4 Reflect on the effectiveness of the communications plan, materials and presentation, suggesting recommendations.
The standard price quoted for this assignment is for 3000 words. For custom word count and written work, contact via Click here → Whatsapp UK, OR Whatsapp UAE ← Click here OR Live Chat.
Email: [email protected]
Plagiarism Report
Formatting
Title page
Bibliography
Outline
Limitless Amendments
Get all these features for د.إ195.00 FREE
Check Out Our Original Reviews