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Innovation in Marketing is a 17-credit mandatory module which sits within the suite of Level 6 modules.
The learner will:
The learner can:
5. Understand activities required for the implementation of innovative marketing
5.1 Develop a marketing plan to support the launch of innovative approaches
5.2 Determine cultural change to support the implementation of innovative approaches
6. Develop a plan for the communication of innovation
6.1 Create internal and external marketing plans to launch/support chosen innovation
6.2 Determine the relevant metrics required to measure the success of innovation
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