3.3 Evaluate how legal and ethical issues can impact on media representation.

QU030593 Introduction to the Media

Access to HE Diploma Unit


Introduction to the Media

Unit Code:


Unit Level:

Level 3

Unit Credit:


Grading type:


Grade Descriptors:

  • GD1-Understanding the subject
  • GD2-Application of knowledge
  • GD7-Quality

Academic subject content/other:

Academic subject content

Suggested Assessment details:

Refer to assessment grid

This unit has 3 learning outcomes.



The learner will:

The learner can:

1. Understand how meaning is created within media texts.

1.1 Compare and contrast different media texts.

1.2 Analyse the role of anchorage when creating meaning in media text.

1.3 Analyse the role of signification when creating meaning in media texts.

2. Understand different media genres.

2.1 Differentiate between the conventions of different genres in the media.

This should include both traditional and contemporary genres in the media.

2.2 Analyse the functions of genres.

2.3 Evaluate developments and changes in media genres.

3. Understand representation in the media in society.

3.1 Analyse how different groups in society are represented by the media.

3.2 Analyse the impact of media stereotyping on society.

3.3 Evaluate how legal and ethical issues can impact on media representation.

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