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Innovation in Marketing is a 17-credit mandatory module which sits within the suite of Level 6 modules.
The learner will:
The learner can:
3. Apply principles of innovation throughout the marketing function
3.1 Assess how the marketing function can develop innovative approaches to current market challenges
3.2 Determine how innovative approaches can lead to enhanced product/service development
3.3 Determine how stakeholder relationships can be better leveraged through innovative approaches
4. Develop a business case for a marketing related innovation
4.1 Evaluate the options for innovation
4.2 Analyse the risks and benefits of an innovation proposal
4.3 Develop a business case for change
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