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CIM Level 6 Award in Innovation in Marketing (VRQ)
NOTE: Kindly share your UPDATED exam paper to the LIVE EXPERT with an updated Case Study (if any)
Innovation in Marketing is a 17-credit mandatory module which sits within the suite of Level 6 modules.
Learning Outcomes The learner will:
Assessment Criteria The learner can:
3. Apply principles of innovation throughout the marketing function
3.1 Assess how the marketing function can develop innovative approaches to current market challenges
3.2 Determine how innovative approaches can lead to enhanced product/service development
3.3 Determine how stakeholder relationships can be better leveraged through innovative approaches
4. Develop a business case for a marketing related innovation
4.1 Evaluate the options for innovation
4.2 Analyse the risks and benefits of an innovation proposal
4.3 Develop a business case for change
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