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Innovation in Marketing is a 17-credit mandatory module which sits within the suite of Level 6 modules.
The learner will:
The learner can:
1. Understand how innovation and disruption are influencing organisational growth
1.1 Assess how innovation is changing the external market in which organisations operate
1.2 Analyse the business opportunities and challenges available within markets
1.3 Identify the challenges faced by an organisation in developing and implementing innovative strategies
2. Assess the key factors that facilitate innovation in organisations
2.1 Analyse the key features of an innovative organisation
2.2 Apply the different dimensions of innovation to an organisation’s marketing approach
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