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Access to HE Diploma Unit
Introduction to the Media
Academic subject content/other:
Academic subject content
Suggested Assessment details:
Refer to assessment grid
This unit has 3 learning outcomes.
The learner will:
The learner can:
1. Understand how meaning is created within media texts.
1.1 Compare and contrast different media texts.
1.2 Analyse the role of anchorage when creating meaning in media text.
1.3 Analyse the role of signification when creating meaning in media texts.
2. Understand different media genres.
2.1 Differentiate between the conventions of different genres in the media.
This should include both traditional and contemporary genres in the media.
2.2 Analyse the functions of genres.
2.3 Evaluate developments and changes in media genres.
3. Understand representation in the media in society.
3.1 Analyse how different groups in society are represented by the media.
3.2 Analyse the impact of media stereotyping on society.
3.3 Evaluate how legal and ethical issues can impact on media representation.
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