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Access to HE Diploma Unit
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Developing a brand
Academic subject content/other:
Academic Subject Content
Suggested Assessment details:
Refer to assessment grid
This unit has 3 learning outcomes.
The learner will:
The learner can:
1. Understand the constituents of the promotional mix.
1.1 Explain what is meant by promotional mix.
1.2 Assess the suitability of a promotional mix for a product or service.
2. Understand how to promote a brand to customers.
2.1 Analyse the benefits of branding.
2.2 Evaluate methods which a new business might use to establish its brand.
3. Be able to prepare promotional plans.
3.1 Design a promotional campaign for a new product or service which utilises a new or existing brand.
3.2 Create an effective plan for implementing and reviewing a promotional campaign for a product or service for a new or existing brand.
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