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Summative Assessment Brief
Academic year and term:
Semester 2, 2019-20
Retail Theory and Practice
Learning outcomes assessed within this piece of work as agreed at the programme level meeting
Knowledge outcome –
Intellectual /transferrable skill –
Type of assessment:
Formative Assessment – Feedback provided on one page draft plan. (500 words).
Summative Assessment – Individual assignment: A 2500 words report analysing a specific retail sector and how a large retailer might respond to the issues facing the sector in general and the retailer. (100%)
Instructions for Summative Assessment
Your assessment for this module takes the form of a 2500 words individual report:
Prepare a report for a large store-based or online fashion clothing retailer, trading in the UK that:
a) Identifies key relevant changes in the UK fashion clothing market and
b) Suggests and discusses strategies and tactics that could be used by the retailer to respond to the major changes occurring in the fashion clothing market.
The word limit for this assessment is 2,500 words
How will we support you with your assessment?
How will your work be assessed?
Your work will be assessed by a subject expert who will use the marking grid provided in this assessment brief. When you access your marked work it is important that you reflect on the feedback so that you can use it to improve future assignments.
You MUST use the Harvard System. The Harvard system is very easy to use once you become familiar with it.
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